Idea team table

Team Member	Ideas for Names & Slogans	Ideas for colour schemes	Positives about their ideas		Negatives about their ideas
Mary-Anne	Hydrate2Concentrate Hydrate to concentrate	Blue, white	Relates to the brain/concentration		Too much blue
Lauren	Hydro2O Hydration is concentration	Black, Blue, White and coral	Multiple ideas		Doesn’t look as ‘professional’
Final Chosen Name	Final Chosen Slogan	Final Chosen Colour Scheme	Who will your target audience be?	Any Other Final Decisions
Hydro2O	Hydration is concentration	Blue, white	Students, parents and teachers of students.	Brain on the logo

Product ideas

Analysis

Fiji water analysis

This is Fiji water. It slogan is ‘discover the earths finest water’. It says it ‘all begins just as a cloud, high above Fiji. Tropical rain falls are purified by equatorial trade winds to land in a pristine rain forest surrounded but ancient, dormant volcanoes for the water to be slowly filtered by the volcanic rock where it gathers minerals and electrolytes. Collecting in a natural artesian aquifer protected and preserved from external elements until you unscrew the cap.’ Fiji water was started in 1996 by a Canadian-born man named David Gilmour.

 This Is one of Fiji’s print advertisements. The background shows the paradise from where it came from, Fiji. The word ‘untouched’ shows it purity and lack of added chemicals.

Fiji water Is advertised to be pure and natural, its directly from Fiji with no added chemicals. The image of this advertisement is expressing the beauty of Fiji, and to tell us how pure and tropical the water is. They use light blues like the tropical rain and bright green plants to relate the healthy plants to us. The plants are healthy because of the water they drink, therefore it makes us feel we will be healthy is we drink this. These adverts don’t contain any humour, they are serious and professional adverts that make us fall in love with Fiji, and the water. The product is aim at people who want to be healthy or are again chemicals, therefor the target audience is quite wide.