Fiji water analysis
This is Fiji water. It slogan is ‘discover the earths finest
water’. It says it ‘all begins just as a cloud, high above Fiji. Tropical rain
falls are purified by equatorial trade winds to land in a pristine rain forest
surrounded but ancient, dormant volcanoes for the water to be slowly filtered
by the volcanic rock where it gathers minerals and electrolytes. Collecting in
a natural artesian aquifer protected and preserved from external elements until
you unscrew the cap.’ Fiji water was started in 1996 by a Canadian-born man
named David Gilmour.
This Is one of Fiji’s print advertisements.
The background shows the paradise from where it came from, Fiji. The word
‘untouched’ shows it purity and lack of added chemicals.
Fiji water Is advertised to be pure and natural, its
directly from Fiji with no added chemicals. The image of this advertisement is
expressing the beauty of Fiji, and to tell us how pure and tropical the water
is. They use light blues like the tropical rain and bright green plants to
relate the healthy plants to us. The plants are healthy because of the water
they drink, therefore it makes us feel we will be healthy is we drink this.
These adverts don’t contain any humour, they are serious and professional
adverts that make us fall in love with Fiji, and the water. The product is aim
at people who want to be healthy or are again chemicals, therefor the target
audience is quite wide.
