4 TV advert analysis

BTEC Creative Media Production – Advert Analysis

Name of Product	Visual / Text	Music / Sound FX	Audience	Meaning / Message
Honda 2003 ‘Cog’ Wieden+Kennedy	Car parts placed in a Rube Goulberg.	Mostly silent apart from clinks of metals clicking together. Until the radio flicks on to play ‘Sugarhill Gang-Rappers Delight’. (diegetic)	Parents/families as the car is a 5 seater family car.	Everything works together perfectly- ‘isnt it great when things just work’. Reliable, family car.
Sony Bravia 2005 Fallon WorldWide	Multi-coloured bouncy balls, falling from a hill in Sanfrancisco. ‘colour’ ‘like no other’	‘Jose Gonzaelz-Heartbeats’, non diegetic.	Adults, Sony fans, anyone who needs/wants high quality picture.	‘Colour, like no other’. The colour and quality of the tv is excellent. Better than the rest, nothing like no other.
John Smith 2002 ‘Ball skills’ TBWA	Football skills on a football pitch, someone else kicks it over the fence. Celebrity endorsement with Peter Kay and used humour. Low buget, cheapest.	No music, hear the thumping of the football, diegetic.	People older over 18, old enough to drink. Stereo-typically male, masculine drink, masculine advert. Anyone who relates too Peter Kay.	Cheap, has effects, get you drunk, no nonsense.
Tmobile 2009 ‘Dance’ Saatchie & Saatchie	350 dancers in Liverpool Street, London.	‘Shout- LuLu’ ‘Yaz- The only way is up’ ‘Pussy Cat Dolls- Don’t cha’ ‘Blue Danube- Strauss’ ‘Get down on it- Calling the gang’ ‘Rainbow- Since you've been gone’ ‘My boy lollipop- Millie’ ‘Do you love me- contours’ Cheering, clapping, laughing Diegetic.	People who want a network that can share their life. Anyone with a phone. Technology audience. Younger, social media infused generation.	‘Life is for sharing’.