Marketing campaign

To give out product the best advertisement, we are going to use many techniques. At first, we will publish our adverts on evening TV when businessmen and students are back from work or school and have sat down to watch TV. We will also use the advert on catch up TV such as 4oD and BBC iplayer as professionals with busy lives are likely to miss TV shows, therefore use online catch up TV. We feel this will really help us to get out product well know as most of out target audience will probably need time to relax, a very common way to relax is to sit down and watch TV. Week 2, we will start to visit collages and universities during their fresher’s week introducing students to the water by giving out free samples. This will show our target audience how effective out product is and feel buying this will help them through out their studies. And finally, week 3, we will use cardboard cut outs to place around popular supermarkets as this will open up to the parents and teachers of students, and also adult professionals. Also we feel it would be a good idea to place around cheaper supermarkets such as ASDA and LIDL as many students would shop here. We would sell the product slightly cheaper then the average water bottle, this is as it will generally be students first choice when looking for cheaper products. We would sell it for around 50p per 500ml bottle.