Friday, 23 January 2015
Thursday, 22 January 2015
Wieden+Kennedy fact file
Agency Fact file
Favourite advert- Honda ‘Cog’ 2003-
Wieden+Kennedy
Logo of agency?
When was the agency founded?
April
1, 1982
Who were the founders?
Founded by Dan Wieden and David Kennedy
How did they start?
Dan Wieden met David Kennedy in 1980, at the William Cain
advertising agency while working on the Nike account. They took Nike with them
as a client after founding Wieden & Kennedy (later changed to
Wieden+Kennedy).
Where are the headquarters?
Portland, Oregon
Have they won awards?
In 2002, the Gunn Report named
W+K as the most-awarded agency in the world
Recent awards:
What other products have they worked on?
Nike, Facebook, Coca-cola, Microsoft
Find one of their TV adverts and analyse in detail.
This advert is called ‘possibilities’ by Nike and reflects on the sportive audience who all activities
they see in the advert interest them. This advert makes them feel if they have
the right sports wear they can accomplish things they see in the advert. It
uses non-diegetic up beat motivating music, the voice we hear is a motivating
voice telling the audience what they can do, they can do better with Nike. He
uses the repetition of the word ‘beat’ as being a competitive sportive people,
this is what the audience want to do. The message of this advert is, everything
is better with Nike. With Nike you can accomplish anything and anyone.
Friday, 16 January 2015
4 TV advert analysis
BTEC Creative Media Production – Advert
Analysis
|
Name of Product
|
Visual / Text
|
Music / Sound FX
|
Audience
|
Meaning / Message
|
|
Honda 2003
‘Cog’
Wieden+Kennedy
|
Car parts placed in a Rube
Goulberg.
|
Mostly silent apart from clinks
of metals clicking together. Until the radio flicks on to play ‘Sugarhill Gang-Rappers
Delight’. (diegetic)
|
Parents/families as the car is
a 5 seater family car.
|
Everything works together
perfectly- ‘isnt it great when things just work’. Reliable, family car.
|
|
Sony Bravia 2005
Fallon WorldWide
|
Multi-coloured bouncy balls, falling
from a hill in Sanfrancisco.
‘colour’ ‘like no other’
|
‘Jose Gonzaelz-Heartbeats’, non
diegetic.
|
Adults, Sony fans, anyone who
needs/wants high quality picture.
|
‘Colour, like no other’. The
colour and quality of the tv is excellent. Better than the rest, nothing like
no other.
|
|
John Smith 2002
‘Ball skills’
TBWA
|
Football skills on a football
pitch, someone else kicks it over the fence.
Celebrity endorsement with
Peter Kay and used humour.
Low buget, cheapest.
|
No music, hear the thumping of
the football, diegetic.
|
People older over 18, old
enough to drink. Stereo-typically male, masculine drink, masculine advert.
Anyone who relates too Peter
Kay.
|
Cheap, has effects, get you
drunk, no nonsense.
|
|
Tmobile 2009
‘Dance’
Saatchie & Saatchie
|
350 dancers in Liverpool
Street, London.
|
‘Shout- LuLu’
‘Yaz- The only way is up’
‘Pussy Cat Dolls- Don’t cha’
‘Blue Danube- Strauss’
‘Get down on it- Calling the
gang’
‘Rainbow- Since you've been
gone’
‘My boy lollipop- Millie’
‘Do you love me- contours’
Cheering, clapping, laughing
Diegetic.
|
People who want a network that
can share their life.
Anyone with a phone. Technology
audience. Younger, social media infused generation.
|
‘Life is for sharing’.
|
Friday, 12 December 2014
Annotating print ads
- What is the product?Nike trainers
- What are they advertising?Their brand
- What are they telling us about the product?A lot of effort and hard work from lots of people went into the shoe.
- Is there a message in the advert?The shoe took a lot of work therefore it is very good quality.
- Who is the advert meant for? (target audience)Sportive, stylish people from the younger generation
- Do you think it reaches the correct target audience?Yes
- What type of advert is it? (humorous, informative, surreal, dramatic, realist – you may have to research these terms and define them to find out)Humorous
- What do you think of the advert and do you think it works?
I think the advert does work well as I feel
each individual shoe is made perfectly
- What is the product?Volvo Car
- What are they advertising?Their car company
- What are they telling us about the product?Its family friendly, yet adventurous
- Is there a message in the advert?Yes, The car is fantastic for both jobs
- Who is the advert meant for? (target audience)Fathers as they are more adventurous but also need to consider their family
- Do you think it reaches the correct target audience?yes
- What type of advert is it? (humorous, informative, surreal, dramatic, realist – you may have to research these terms and define them to find out)Surreal
- What do you think of the advert and do you think it works?I think the advert works as seeing the rubber duck makes me think of a child who left it there after an adventure with its family.
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