Agency Fact file
Favourite advert- Honda ‘Cog’ 2003-
Wieden+Kennedy
Logo of agency?
When was the agency founded?
April
1, 1982
Who were the founders?
Founded by Dan Wieden and David Kennedy
How did they start?
Dan Wieden met David Kennedy in 1980, at the William Cain
advertising agency while working on the Nike account. They took Nike with them
as a client after founding Wieden & Kennedy (later changed to
Wieden+Kennedy).
Where are the headquarters?
Portland, Oregon
Have they won awards?
In 2002, the Gunn Report named
W+K as the most-awarded agency in the world
Recent awards:
What other products have they worked on?
Nike, Facebook, Coca-cola, Microsoft
Find one of their TV adverts and analyse in detail.
This advert is called ‘possibilities’ by Nike and reflects on the sportive audience who all activities
they see in the advert interest them. This advert makes them feel if they have
the right sports wear they can accomplish things they see in the advert. It
uses non-diegetic up beat motivating music, the voice we hear is a motivating
voice telling the audience what they can do, they can do better with Nike. He
uses the repetition of the word ‘beat’ as being a competitive sportive people,
this is what the audience want to do. The message of this advert is, everything
is better with Nike. With Nike you can accomplish anything and anyone.
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