The script.
Slide One.
Good afternoon, Our advertising company is called Bright
Advertising. I’m Mary-anne, today we will be talking to you about our
advertising techniques we have used for our new product. We chose this name and
slogan because we feel our adverts light up your products and give them more
well known to your target audience.
Slide Two.
Hello I’m Lauren. One of our products we worked with was
Hydro2O, This is a company that produces water that helps you concentrate. We
saw potential in this product and decided to produce an TV commercial, which
will be shown on popular evening T.V
Slide
Three.
Our water is specifically from the beautiful landscape of
Blue Mountain Lake, Norway. Here, the water is as fresh as it can be, filled
with minerals, nutrients and electrolytes. This outstanding area gives us the
purest water where we simply pour it into a bottle with even more nutrients to
help you concentrate to the best of your ability. This added nutrients triggers
your body to secrete extraordinary hormones to help your brain and mind focus.
Slide four.
We researched a lot before we assembled our advert. We did
research into previous successful adverts and other water companies. We do this
to inspire ourselves to create the best advert we can.
Slide five.
There are many reasons why we chose this name and slogan, we
feel it is important for the audience to fully understand the aim of this
product. Therefore, we named the bottle, Hydro2O and gave its slogan, hydration
is concentration, to emphasise, that this water improves your concentration
abilities.
Slide six.
We took our Target Audience into great consideration whilst
producing this advert. We found that our Target Audience was aimed at
professionals and Students. As the Target Audience is set for students this
also includes teachers and parents, as they want the best for their pupils and
children.
Slide seven.
As well as producing a TV advert, we produced three print
adverts, a poster, a website banner and a billboard for the London Underground.
This expands publicity of the product to engage more potential customers.
Slide eight.
To give out product the best advertisement, we are going to
use many techniques. At first, we will publish our adverts on evening TV when
businessmen and students are back from work or school and have sat down to
watch TV. We will also use the advert on catch up TV such as 4oD and BBC
iplayer as professionals with busy lives are likely to miss TV shows, therefore
use online catch up TV.
We feel this will really help us to get our product well know
as most of out target audience will probably need time to relax, a very common
way to relax is to sit down and watch TV. Week 2, we will start to visit collages
and universities during their fresher’s week introducing students to the water
by giving out free samples. This will show our target audience how effective
out product is and feel buying this will help them through out their studies.
And finally, week 3, we will use cardboard cut outs to place around popular
supermarkets as this will open up to the parents and teachers of students, and
also adult professionals.
Also we feel it would be a good idea to place around cheaper
supermarkets such as ASDA and LIDL as many students would shop here. We would
sell the product slightly cheaper then the average water bottle, this is as it
will generally be students first choice when looking for cheaper products. We
would sell it for around 50p per 500ml bottle.
